Techzine gives us 10 recommendations for a creating a smart city. Worthwhile reading. Recommendation 3: Embrace open data and open government policies. Check. Recommendation 7: Think big, but start small. Check. Recommendation 10: Connect, communciate, and celebrate. Check. And, we have apps to help Smart Cities quickly and efficiently come to life.
Two articles highlight the importance of GIS for marketing people. The first one can be found here. The author argues that GIS is an extremely powerful mapping software tool that can be used to both analyze current customer data to identify trends and to successfully make predictions about changes that are likely to occur based upon these trends. This data can then be used to pinpoint where marketing dollars are best spent.
The other article can be read here. The author talks about CRM and GIS. A company’s CRM system is the first and most valuable data repository, but it is not the only one available. Many government agencies and international organizations publish open-source data, which is freely available to any individual or entity. When combining multiple data sources, assigning a common indexing key for joins is an early but critical requirement as different data providers may conceptualize the same field in different ways. GIS can combine a variety of data sources—client-owned, open-source, and paid research—without direct links among the data sets. While traditional databases rely on key fields to establish and maintain relationships, geo-databases can also use spatial proximity as a method of linking objects to one another. Proximity does not require a matching key, only that each database is connected to some kind of geography (e.g., states, counties or latitude/longitude coordinates).
Supporting marketing people with combining multiple data sources is something we do using one of our products, Sleevemonkey. Check it out and let us know how we can help you make the right marketing decisions.
A must read opinion piece on Geoawesomeness about the differences between OpenStreetMap (OSM) and Google Maps. While the author starts the article saying “The key difference between these two mapping environments is a philosophic “Open” vs. “Closed” approach with how the data is collected and distributed”, there is clearly more to it. Citing things like: the high quality and granularity of OSM maps, the fact that map changes/corrections/additions that you make to maps are owned by you and the community vs. owned by Google only or that more and more companies start using OSM like Apple or Pinterest…all point to a realy thumbs up in favor of OpenStreetMap. Interesting. Being firm believers of open source platforms we, at Geosparc, have been using OpenStreetMap since their very beginning. We know what we talk about.
Read this interesting article on GISLOUNGE about Big Data and GIS. It accuratly points out that “with Big Data technology, a 360 degree view of the customer with a spatial component can be obtained. Predictive models can be built with data from social media conversations, mobile phones and browsing behavior. Customer demand is predicted and integrated with supply chain management for a smooth delivery mechanism along shortest path. This drives better customer relationship and efficient use of resources.” Combining both technologies can lead more efficient decision processes, new customer insights and much more in areas like: climate modeling and analysis, location analytics, retail and e-commerce, intelligence gathering, aviation industry, disease surveillance, disaster response, political campaigns and elections, banking, insurance and fraud analysis. With the tools we have at Geosparc, we’re ready to help our customers with it.
The article published on GISGeography – 10 Free GIS Data Sources – touches upon an interesting issue. The article starts with: “In a perfect world, you’d be able to find all the free GIS data you need in a single website. Of course, it would have to be free, downloadable from an authoritative source. But well, you know the drill. The world’s not perfect, life’s not fair.” It then list 10 free GIS data sources. The idea of having the geo data you need, including both public and your own data, available via one single website is something we’ve done for quite some companies. The solution? Sleevemonkey. It makes web mapping and analyzing GIS data real easy and you can add as much data layers as you want or need. Great stuff. Give us a call or send us an email to show you how it works.
We create digital maps for our clients. We create those digital maps based on open data, commercial data and proprietary data. And then, we integrate those digital maps within our clients specific application, within any software they use (CRM, ERP, Document Management System, etc) or within their business processes. This integration results in better business decision-making, more efficient operations and brand new insights. In doing so we help our clients unlock the full potential of spatial information contributing to a smarter, safer and more eco-friendly world.
Our team consists of consummate professionals from software engineers, project managers, consultants, business developers, to finance & admin people. Everyone of us has specialist expertise that complements the team and a single-minded focus to serve our customers as best as we can.
Our utmost priority is customer satisfaction
Our core values are integrity, respect and sustainability
We believe in teamwork and win-win partnerships to benefit our customers
We have a penchant for open source technologies and believe in the power of sharing ideas and resources
Our partners play a pivotal role in bringing Geosparc’s Web GIS solutions to market, by spreading the word about our world-class GIS solutions, and by implementing our solutions and complementing them with their own offerings and local support services. We believe in win-win when working with our partners and in fully leveraging each other’s strengths to accomplish great things. We are building a network of partners with system integrators, value added resellers, software developers and consultants. If you are interested in partnering with us, we’d like to hear from you!